Who Is "We," Goatblower?

I agree with the sentiment, but am confused by the pronoun:

Forget Palin. Stop writing about her. If we make the election about Palin, we will lose. She'll probably win her debate and will almost certainly handle the interviews well enough (to the satisfaction of the voters, at least, if not the experts). The election's not about Palin. It's about McCain. We can beat McCain.