It was a given that the GOP was going to make shit up and scream SOCIALISM! -- so you needed to counter that with something everyone could a) clearly understand and b) really wanted.
A Gallup survey of more than 1,000adults found that 47 percent favor the repeal of healthcare reform, versus 42 percent who want the law kept in place. Eleven percent had no opinion.
Not enough people understand what the bill does, or how it helps them. As Atrios says, it's a Rube Goldberg device.