They're doing it wrong.

Yikes.

Mr. Obama’s senior adviser, David Plouffe, and his chief of staff, William M. Daley, want him to maintain a pragmatic strategy of appealing to independent voters by advocating ideas that can pass Congress, even if they may not have much economic impact.

That worked in 1995. In 2011, with a 9.2% unemployment? Just yikes.

UPDATE

Yep.