The reason why McCain was smart, if gutless, to avoid talking about Obama’s associations last night is that he and his advisors seem finally to have recognized that invoking Ayers is not an effective tactic. This is remarkable because this tactic is incredibly popular among people on the right who think that talking endlessly about the “surge” is a good idea, and McCain still doesn’t understand that the “surge,” like his obsession with earmarks, means little to most voters who want out of Iraq anyway. Even though there is little or no evidence that his obsession with the “surge” works with the general electorate at all, McCain has continued to invoke it every chance he gets. Just as he does not understand that the “surge” represented a change in tactics (it is not a strategy!), he has never grasped that the tactic of hitting Obama on his opposition to the “surge” was achieving nothing. Until last night, it seemed as if his campaign was going to make the same mistake in making Ayers a centerpiece of the last few weeks, when Ayers, like the “surge,” is something that excites and mobilizies only core supporters and no one else.Off the top of my head, I'd say Putz's top three issues right now are:
1) Ayers
2) The Surge
3) Earmarks
And no one gives a shit.
That does not seem to be the lesson that many of his supporters are going to take away from last night. Instead, they are going to adopt something like Vietnam revisionism in which they express certainty that their candidate could have won if he’d just been willing to do whatever was necessary.Stabbed in the back.
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